Course curriculum

    1. 1. Welcome to the ✨ Bright Side ✨

    2. 2. A Quick Story Time

    3. 3. Meet Your Hot Aunts And Uncles

    4. 4. Final Tips

    1. Lesson 1: You Can See!

    2. Lesson 2: Different Types of Copy

    3. Lesson 3: What Is a Freelance Copywriter?

    4. Lesson 4: What Is an In-House Copywriter?

    5. Lesson 5: What Is an Agency Copywriter?

    6. Lesson 6: Hello, Greasy Used-Car Salesman

    7. Lesson 7: Swipe Files Are the Shit

    8. BONUS RESOURCES

    9. WELL DONE!

    1. Lesson 1: How to Write an Ad That Makes Ant Marmite Sound Amazing

    2. Lesson 2: How to Write a Blog Post That Reads Deliciously

    3. Lesson 3: How to Write Social Copy That Goes Viral

    4. Lesson 4: How to Write Web-Copy That Gets CLICKS

    5. Lesson 5: How to Write Emails That Don't Get Binned

    6. Lesson 6: How to Write Sexy Scripts (for Radio + TV)

    7. Lesson 7: The Art of Briefs

    8. Lesson 7a: The Art of Briefs - a la Lili

    9. Lesson 7b: The Art of Briefs - a la Priya

    10. BONUS RESOURCES

    11. WELL DONE!

    1. Lesson 1: Let's Get All Joe on This Shit (or Why Copy Is More Than Just Writing)

    2. Lesson 2: How to Research Things You Know Fuck-All About

    3. Lesson 3: What Is Consumer Research (and Why Is It Important?)

    4. Lesson 4: How to Perform Consumer Research

    5. Lesson 5: A Little Thing Called Tone of Voice

    6. Lesson 6: Tried and Tested Formulas

    7. Lesson 7: Ideation and Facing the Blank Page

    8. Lesson 8: READ and You Will Be The Best (Maybe)

    9. Lesson 9: The Formula That Can't be Taught

    10. BONUS RESOURCES

    11. WELL DONE!

    1. Lesson 1: What Is a Portfolio and Why Do You Need One?

    2. Lesson 2: Building Your Portfolio with Spec Work

    3. Lesson 3: Don't Just Rely on Spec Work

    4. Lesson 4: You've Got Work – Now Where Do You Put It?

    5. Lesson 5: How to Yassify Your Portfolio

    6. Lesson 6: Design in Copywriting

    7. BONUS GRAPHIC DESIGN LESSON

    8. PORTFOLIOS THAT KICK ACTUAL ASS

    9. WORD TONIC COPYWRITING BRIEFS

    10. BONUS RESOURCES

    11. WELL DONE!

    12. Portfolio Checklist

    1. Lesson 1: WTF Is Networking (and Why You Need to Do It)

    2. Lesson 2: Take Them to Dinner

    3. Lesson 3: Welcome to LinkedIn

    4. Lesson 4: LinkedIn it - Creating a Profile

    5. Lesson 5: LinkedIn it - How to Write a Killer Bio

    6. Lesson 6: LinkedIn it - How to Connect With People

    7. Lesson 7: LinkedIn it - Writing Posts

    8. LAURYN'S BONUS NETWORKING TIPS

    9. BONUS NETWORKING MASTERCLASS

    10. BONUS RESOURCES

    11. WELL DONE!

About this course

  • 103 lessons
  • 2.5 hours of video content

💋 We guarantee that this course will make you 99.9% hotter

**DISCLAIMER: Will make you hot (to employers, that is). We hold zero liability for anyone purchasing this course in the belief it will make them as hot as Paris Hilton